Bozeman, Montana is where GORUCK Headquarters are and, until now, where all of their gear was made. They’re having to hire contractors to deal with demand and this is an interesting story of their philosophy and how it has held true through changes in their manufacturing.
Jason, the man who runs GORUCK:
You can’t hope for a culture of quality, you have to demand it.
It’s just a bag but my GR1 means a lot to me and a big reason is because of the philosophy it represents.